ADVERTISING IN BELGIAN FOOTBALL

Choose your football partnership: LED boarding at Pro League clubs or virtual advertising (VBR) during the Belgian Red Devils' away matches.

LED boarding advertising and Red Devils partnerships

BrightBoard puts your brand in the spotlight of top-level Belgian football. At Pro League clubs such as Royal Antwerp FC, KRC Genk, KV Mechelen and Union Saint-Gilloise, you advertise on the stadium's LED boarding at the moments fans are most engaged. You can also advertise with us at clubs in the Challenger Pro League, Belgium's second division. During the Belgian Red Devils' away matches, Virtual Boarding Replacement (VBR) makes sure the Belgian audience sees your ad.

Frequently asked questions

Why advertise in football?

Football fans don't just watch, they live every moment. During a match their attention is at its peak, especially at crucial moments: goals, replays and decisive phases. Being visible then builds strong brand recognition. On top of that, you associate your brand with the values of a sports family, such as commitment and loyalty.

What is LED boarding in a football stadium?

LED boarding consists of digital advertising boards along the pitch that show animated ads. Through BrightBoard you advertise on the LED boarding of clubs in the Pro League and the Challenger Pro League.

What is the difference between LED boarding and VBR?

With LED boarding, your ad appears on the boards in the stadium, visible to fans on site and viewers at home. With VBR (Virtual Boarding Replacement), the advertising on the boards is virtually replaced in the TV broadcast, so the Belgian audience sees your ad during the Red Devils' away matches.

Can I also advertise in the second division (Challenger Pro League)?

Yes. Besides the Pro League, we also work with clubs in the Challenger Pro League, the second division of Belgian football.

Contact me

and we'll discuss the options together.

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