Bring your brand to the heart of the stadium. With VBR, your message reaches Belgian fans during the Red Devils' away matches via LED boarding — maximum visibility, immediate impact.
With VBR (Virtual Boarding Replacement), you bring your brand to the Red Devils' Belgian fans during their away matches. Partners' ads are shown specifically to the Belgian audience in the broadcast, without any loss of quality.
Virtual overlay technology allows you to dynamically adapt the content shown on LED boarding to different audiences, moments, and platforms. By integrating virtual ads into the live broadcast feed, you can localize and personalize your messaging — without altering the in-stadium experience.
With VBR, the advertising on the LED boarding is virtually replaced in the live broadcast. The Belgian TV audience sees the partners' ads, while the experience in the stadium stays the same.
Only during the Red Devils' away matches in the Nations League. Through VBR, the Belgian audience then sees the partners' ads, without any loss of quality.
Your ad is shown in the broadcasts on VTM and RTL.
The price depends on the package you choose. You can discuss the packages with Ri Verspecht (ri@brightboard.eu, +32 478 92 21 52).
That depends on how quickly the advertising minutes for a match sell out. Keep an eye on our website or contact us for current availability.
Through BrightBoard you become a VBR partner during the Red Devils' away matches. Fill in the contact form on this page or request the free brochure on VBR during the Nations League. You can also contact Ri Verspecht (ri@brightboard.eu, +32 478 92 21 52) directly.
